We have a confession to make. ID Technology, our industry-leading AI-powered sorting and grading suite is powered by Santa’s elves.* It turns out that, like many delivery businesses, Santa too has turned to artificial intelligence make his logistics operations more “efficient”, leaving a fair number of the elves underemployed. Having benefited from their work on toys over the decades, and respecting their cleverness and ingenuity, we partnered with Santa to produce ID Technology. That explains ID Technology’s reliability, ease of use and also why it just seems like magic.

So, this Christmas season, as you enjoy the holidays with your family and friends, think also of the elves, toiling joyfully away in fresh produce facilities across the land, making ID Technology work perfectly to save you money, time and keep the grinches at bay.

Merry Christmas!

* The engineers and craftspeople who actually build ID Technology and make it work so well wanted to make sure that we acknowledged that, in fact, it was they who made ID Technology work so well and they who helped our customers with custom-datasets, constant upgrades and keeping everything ship-shape. They also hastened to add that, though it is not Santa’s elves powering ID Technology, they completely believe in Santa and respect the elves as engineers and craftspeople, and that they have been very good this year and not naughty at all.